# How Iron & Resin grew 50% while expanding margins using Beacon by Iris

## The Problem

Iron & Resin was growing quickly, but had high volatility in their sales and profits. They didn't quite know when or how, or if, they were making money.

## The Solution

Full Scale Beacon Implementation

## Onboarding

Iron & Resin onboarded onto Iris and chose the beacon tier - an offering that gave them full AI powered automation into financial reporting and forecasting. Richie handled the implementation from start to finish and the customer saw live reporting inside 7 days.

## Benchmarking

After the software was able to automate all the financial reporting and modeling, we dove into a benchmarking exercise to quickly identify low hanging fruit and eliminate bloated expenses.

## Planning

We then crafted the financial plan to right size the cost structure and pull key levers to expand margins and facilitate growth - in this case it was marketing efficiency. Iron & Resin had growth in the 30th percentile, but marketing efficiency in the 90th percentile. We found that Iron & Resin could actually afford to spend more dollars at a lower efficiency and increase the amount of contribution dollars generated, which would ensure profitability and help maintain better cash flow‍.

### Monitoring

Iron & Resin has Richie as a resource to do strategy calls and answer any questions. With beacon - you get enterprise level support that is 100% strategy focused, gone are the days of paying fractional CFOs to do data munging!

#### Ready to Build a Solid Foundation for Growth?

Leave data complexity behind. With Iris's data infrastructure, your team can focus on what truly matters: making smarter decisions and accelerating your brand's growth.

[Get a Demo](https://www.irisfinance.co/contact-sales)

# The AI Powered Profit Planning Platform for Consumer Brands