You Buy in the Off-Season and Get Paid at Peak

: Recreation lives and dies by one season, funded by inventory bets placed months before revenue shows up. Iris manages that gap — sizing the pre-peak cash hole, tracking the season as it happens, and telling you fast whether this year is beating last.

One Season to Get It Right, Six Months Committed Ahead of It

Recreation brands place their biggest inventory bets in the quiet months and collect most of the year's revenue in a narrow window. Guess high and you carry gear and cash through the off-season; guess low and you sell out mid-peak with no time to reorder. A monthly close is useless at this speed. Iris gives you a live read on the season and the cash gap that funds it.

Size the Cash Gap Before You Commit

The hardest number in a seasonal business is how deep the cash hole gets between the pre-peak buy and the peak-season sell-through. Iris models that gap against a live 13-week forecast, so you commit to the buy knowing the low point in your bank balance before you hit it, not after. The buy that sells out in July can still break you in April.

• The pre-peak cash trough sized before you order
• Seasonal buys tied to a 13-week forecast
• Vendor lead times and terms modeled against the peak window

Is This Peak Beating Last Year's Peak?

In a business with one real selling window, week two of peak either confirms the year or warns you. Iris tracks the season against plan and against last year daily by product and channel, so a category running behind gets a promo or a price move while the window is still open.

A season you can only grade after it ends is a season you couldn't steer.

• Daily plan vs. actual and vs. same season last year
• Category-level pace tracked through the peak window
• Time to react while the season is still live

Turn One-Season Buyers Into Repeat Customers

Plenty of recreation customers buy once, at peak, on a deal, and never return. Iris breaks cohorts down by channel, campaign, and segment so you can tell the seasonal one-timers from the enthusiasts who come back every year, and aim acquisition at the ones worth keeping. A customer who only appears during peak clearance isn't a customer, they're a discount.

• Cohorts by channel, campaign, and segment
• Season-over-season repeat behavior
• Acquisition cost measured against customers who return

Carry the Off-Season Without Panic

The months after peak are where seasonal brands run out of runway if they misjudged the buy. Iris keeps a rolling forecast through the trough so you see leftover inventory, cash position, and next-season commitments in one place, and manage the quiet months instead of white-knuckling them. Surviving the off-season is a cash-planning problem, not a willpower problem.

• Rolling cash forecast through the post-peak trough
• Leftover inventory weighed against next season's buy
• Off-season runway visible months ahead

How It Works

Step 1: Plug In Your Stack

Shopify. Amazon. QuickBooks. Ad platforms. One click. 10 minutes. Done.

Step 2: We Fix Your Data

Revenue, costs, inventory, ad spend—unified into one model. Clean. Structured. CPG-ready.

Step 3: Ask Anything

"Show me profit by SKU." "Forecast next quarter." "Where'd my margin go?" Real-time answers. Not month-old spreadsheets.

Solutions

Built for Every Leader in Recreation

Demand arrives in a rush and sourcing happens months earlier. Iris gives each team a live read on the season and the cash gap that funds it, so the big bets are placed with eyes open.

For Founders & CEOs

See the whole seasonal cycle in one view — the buy, the peak, and the trough. Iris sizes the cash gap and tracks the season live so your biggest bets aren't blind ones.

For Finance Leaders

Close in hours and keep a forecast that survives the off-season. Iris automates variance and keeps cash visibility rolling through the quiet months.

For Marketing Leaders

Know if peak is pacing ahead or behind while you can still act. Iris shows real return on promotions and media by season so spend lands in the window that matters.

For Operations Leads

Iris ties freight, returns, and carrying costs to each product so you right-size the pre-season buy and aren't stuck holding gear till next year.

FAQ's

What is finance software for recreation and outdoor brands?

How does Iris model the seasonal cash gap before a big buy?

Can Iris compare a season's pace against the same season last year?

How does Iris help manage cash through the off-season?

Can Iris track profitability across DTC, Amazon, and retail at once?

How quickly can a recreation brand get started with Iris?

Close the Gap Between the Buy and the Season

Seasonal brands win or lose on bets placed months ahead of revenue. Iris sizes the cash gap, tracks the season live, and carries you through the trough so peak is a plan, not a gamble.

The AI Powered Profit Planning Platform for Consumer Brands