# Real-Time Financial Intelligence for Omnichannel Brands

Connect sales from every store and channel, monitor margins by product line, and keep inventory perfectly balanced with real-time financial clarity. Iris gives you the data to expand stores, optimize merchandising, and protect cash as you scale.

## Slow Accounting Keeps Retailers In the Dark

For brick-and-mortar and omnichannel retailers, financial clarity determines survival. Waiting on month-end closes leaves shrinkage unchecked, markdowns unoptimized, and capital tied up in slow movers. Iris is a retail finance platform that gives you real-time visibility into store-level profitability, inventory health, and cash position so you can protect margin before it disappears.

### See True Profitability at the Product Level

Most retailers guess which products carry the business. Iris doesn't guess. It combines POS data, logistics costs, labor, and occupancy into daily SKU-level profitability across every store and channel so you know which items deserve more shelf space and which quietly drain margin.

- Daily SKU-level profitability across all locations
- Freight, labor, and occupancy allocated automatically
- Margin comparison across stores, regions, and channels

### Track Performance Against Your Retail Plan in Real Time

Iris monitors revenue and margin against your retail plan by store, region, and channel daily. When a location slips or a promotion underperforms, you get early visibility and a chance to correct course before the quarter closes and leadership starts asking tough questions.

- Daily plan vs. actual by store, region, and channel
- Automated alerts when metrics deviate from budget
- Promotion and markdown performance tracking in real time

### Measure the Customers Who Actually Come Back

Not every shopper is worth the same. Iris breaks down purchase behavior by region, campaign, and customer group to reveal which segments deliver ongoing profit and which only show up during clearance. Stop investing equally in every customer and put resources behind those who come back.

- Cohort profitability by region, campaign, and segment
- Repeat vs. one-time buyer margin analysis per store
- Retention-based customer acquisition cost tracking

### Make Smarter Buys Without Crushing Your Cash Position

Iris projects inventory needs with vendor lead times, payment terms, and seasonal demand built in — then ties every purchase order to your 13-week cash flow forecast. Commit to buys knowing how each order will affect your cash position over the coming quarter.

- Purchase orders tied to 13-week cash flow forecast
- Vendor lead time and payment terms built into plan
- Seasonal demand modeling with cash impact analysis

## How It Works

Iris Finance provides real-time financial insights, daily snapshots of key metrics, P&L tracking, [cash flow planning](https://www.irisfinance.co/blog/achieving-a-(cash)flow-state-the-ultimate-guide-to-13-week-cash-flow-modeling), and AI-powered benchmarking. Effortlessly maximize profits and generate automated reports.

Stop Operating in the Dark

Gain the insights and clarity you need to start making better financial decisions and grow profit faster.

### Built for Every Leader in Retail

Store profitability shifts fast. Vendor costs shift faster. Iris equips each team with current financial intelligence so decisions are made on facts, not outdated spreadsheets.

#### For Founders & CEOs

See where profit is made and capital is trapped across your store fleet. Iris gives retail founders real-time margin trends, store-level P&L, and cash flow forecasts to make smarter expansion and cost-cutting decisions.

#### For Finance Directors

Close books in hours, not weeks. Iris automates allocations, variance tracking, and margin analysis across locations, producing board-quality financials with accuracy you can defend under scrutiny.

#### For Merchandising and Marketing Leaders

Promotions shouldn't be gambles. Iris shows the true return on markdowns, seasonal campaigns, and media spend by channel and region so you invest in what lifts sustained profit, not just foot traffic.

#### For Operations Leaders

Execution has a price tag. Iris ties labor, shrinkage, waste, and logistics costs to individual store performance in near real time so you fix operational drag before it becomes another quarter of lost margin.

## FAQ's

**What is retail finance software?**  
Retail finance software is a platform that helps brick-and-mortar and omnichannel retail brands track profitability, manage cash flow, and plan inventory purchases using real-time financial data.

**How does Iris calculate store-level profitability?**  
Iris connects to your POS system, accounting platform, and operational data sources, then automatically allocates costs including freight, labor, occupancy, and shrinkage to individual stores and products.

**How is Iris different from enterprise retail planning tools like Oracle, Anaplan, or Board?**  
Iris is purpose-built for CPG and omnichannel retail brands in the $1M–$50M+ range that need financial intelligence without the complexity, cost, or implementation burden.

**Can Iris track profitability across both physical stores and online channels?**  
Yes. Iris unifies data from POS systems, Shopify, Amazon, and other sales channels into a single real-time P&L.

**Does Iris help retailers plan inventory purchases without overbuying?**  
Yes. Iris ties inventory planning directly to your 13-week cash flow forecast.

**How quickly can a retail brand get started with Iris?**  
Most retail brands are fully set up with live dashboards and a real-time store-level P&L within minutes of connecting their data sources.