Your Subscriber Count Is Growing. Is Your Margin?

Supplements live on retention, reorder, and CAC payback. Those are the numbers a monthly close is worst at showing. Iris is built for how VMS brands make money, with subscription economics and cohort retention front and center.

Nearly half the brands using Iris are supplements!

Growth on Paper, Churn Underneath

A subscriber base can grow while the economics quietly rot. CAC's creeping up, second-order churn climbing, and deferred revenue masking a thinner month than it looks. Monthly reporting shows you the topline and hides the payback.

Iris surfaces the retention and contribution-margin math that decides whether your growth is worth what you paid for it.

Subscription and One-Time, Never Blended Together

A subscriber and a one-time buyer have completely different economics, and averaging them hides both. Iris splits profitability by purchase type down to the SKU and amortizes membership and pre-paid revenue correctly, so your margin reflects what the business actually earned this month, not what got collected.

Blended margin is the number that makes a churn problem invisible.

• SKU profitability split by subscription vs. one-time
• Membership and pre-paid revenue recognized over the term
• Recharge and Skio subscription data built into the P&L

Retention Economics That Decide the Business

In VMS, the second order matters more than the first. Iris tracks net dollar retention, CAC payback, and cohort LTV by channel and product, and can isolate subscribers only, so you see whether a cohort pays back before you pour more acquisition into it. A cheap first order that never reorders is your most expensive customer.

• Net dollar retention and CAC payback by cohort
• Subscriber-only cohort view for reorder behavior
• Product-switching cohorts for customers who change SKUs over time

Amazon Cohorts Most Platforms Can't Build

A huge share of supplement volume runs through Amazon, where customer-level data is famously locked down. Iris reconstructs Amazon cohorts other tools can't touch, so your retention picture isn't blind to the channel that may be moving the most units. If your retention math ignores Amazon, it ignores half the business.

• Cohort reconstruction for Amazon Prime orders
• 1P support showing consumer-level sales, not just POs
• Retention read across Shopify, Amazon, and TikTok together

Buy Ingredients Against a Real Cash Picture

Raw-material MOQs and long manufacturing runs tie up cash well before the reorders that justify them arrive. Iris connects production buys to a live 13-week forecast built on your actual reorder curve, so a bulk ingredient commitment doesn't quietly starve the rest of the business.

The reorder rate that funds your next batch is the one you should be watching hourly.

• Production and ingredient buys tied to a 13-week cash forecast
• Forecast driven by real subscriber reorder curves
• MOQ and manufacturing terms modeled per vendor

How It Works

Step 1: Plug In Your Stack

Shopify. Amazon. QuickBooks. Ad platforms. One click. 10 minutes. Done.

Step 2: We Fix Your Data

Revenue, costs, inventory, ad spend—unified into one model. Clean. Structured. CPG-ready.

Step 3: Ask Anything

"Show me profit by SKU." "Forecast next quarter." "Where'd my margin go?" Real-time answers. Not month-old spreadsheets.

Built for Every Leader in Supplements

Reorder rates and ingredient costs move faster than a monthly close. Iris gives each team a current read of the retention and margin math that actually runs a VMS brand.

Stop Operating in the Dark

Gain the insights and clarity you need to start making better financial decisions and grow profit faster.

Trusted by Leading Brands You Buy Everyday

"I’m obsessed with Iris Finance. In a matter of a week, it went from 'I'll try it out' to 'How did I ever live without this?' Iris has become an essential tool in the stack at Allermi, giving me a crystal-clear, real-time read on our entire financial picture."

Shani Steinberg
CEO, Allermi

"Having every single dollar accounted for on a daily basis is incredible — nothing like big red numbers to let you know when you lose money on the day."

TJ Bongiorno
Founder, Ramp Health

FAQ's

• What is finance software for supplement brands?
• How does Iris handle subscription and deferred revenue for VMS?
• Can Iris measure net dollar retention and CAC payback by cohort?
• How does Iris build Amazon cohorts when Amazon hides customer data?
• Can Iris track retention across Recharge, Skio, and Amazon together?
• How quickly can a supplement brand get started with Iris?

Ready to See What Your Brand Actually Makes?

Stop piecing together Shopify reports, Amazon settlements, and ad dashboards in a spreadsheet. Iris gives ecommerce brands a real-time P&L by SKU, channel, and cohort updated daily, accurate to the penny.

The AI Powered Profit Planning Platform for Consumer Brands.