# Tools, Templates, and Insights for CPG Leaders

Explore the models, guides, and frameworks top CPG brands use to gain clarity, optimize their margins, and accelerate profitable growth.

## Resources built for smarter financial decisions

[**Capital Efficiency Model**  
Capital efficiency financial model to forecast cash flow, working capital, and profitability as you scale.  
Read Story](https://www.irisfinance.co/resources/capital-efficiency-model)  
[**Cash Conversion Cycle Model**  
Understand how operations convert into cash with a model linking income statement, balance sheet, and cash flow.  
Read Story](https://www.irisfinance.co/resources/cash-conversion-cycle-model)  
[**2025 M&A Wrapped**  
Explore the 2025 consumer M&A landscape with insights from 200 deals, valuation trends, and expert perspectives.  
Read Story](https://www.irisfinance.co/resources/2025-m-a-wrapped)  
[**CAC Payback Calculator**  
Measure how efficiently your brand grows and see how fast you recover acquisition costs and improve profitability for CAC.  
Read Story](https://www.irisfinance.co/resources/cac-payback-calculator)  
[**Importance of Omnichannel Guide**  
A guide to how retail improves contribution margin and EBITDA for CPG brands  
Read Story](https://www.irisfinance.co/resources/importance-of-omnichannel-guide)  
[**Q5 Profit Optimization Guide**  
Free Q5 financial model for CPG and ecommerce brands. Lower CPMs, cheaper acquisition, and stronger LTV. Model the post-BFCM profit window for your brand.  
Read Story](https://www.irisfinance.co/resources/q5-profit-optimization-guide)  
[**Maximizing EBITDA Model**  
Free BFCM financial modeling guide for CPG brands. Model EBITDA by scenario, find diminishing returns on ad spend, and maximize profit not just revenue.  
Read Story](https://www.irisfinance.co/resources/maximizing-ebitda-model)  
[**CPG Unit Economics Model**  
Free CPG Unit Economics Model & Template | Iris Finance  
Read Story](https://www.irisfinance.co/resources/unit-economics-model)

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## Industries

[E-Commerce](https://www.irisfinance.co/industries/e-commerce)  
[Retail](https://www.irisfinance.co/industries/retail)  
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